Mon, 03 Oct 2022

MADRID, 11th September, 2022 (WAM) -- The countdown to World Tourism Day 2022 is now underway, with every part of the sector invited to be an active part of the annual celebrations.

The official World Tourism Day celebration will be held in Bali, Indonesia, on 27 September, highlighting the shift towards tourism being recognized as a crucial pillar of development.

With the theme of 'Rethinking Tourism', the International Day of Observance will this year focus on re-imagining the sector's growth, both in terms of size and relevance. The Republic of

Indonesia will host the official day (27 September), though all UNWTO Member States, as well as non-members and stakeholders from across the private sector, are being invited to host

their own celebrations as well as to promote the day and its central theme.

The theme "Rethinking Tourism" aims to inspire the debate around rethinking tourism for development, including through education and jobs, and tourism's impact on the planet and

opportunities to grow more sustainably.

UNWTO Secretary-General Zurab Pololikashvili says: "The potential of tourism is enormous, and we have a shared responsibility to make sure it is fully realized. On World Tourism Day

2022, UNWTO calls on everyone, from tourism workers to tourists themselves, as well as small businesses, large corporations and governments to reflect and rethink what we do and

how we do it."

Tourism's International Observance Day will put people at the centre of key discussions. Where is tourism going? Where do we want to go? And how do we get there? The one-day

celebration will bring together stakeholders from every part of tourism's uniquely broad value chain - from political and private sector leaders to community representatives, and youth and

indigenous ambassadors.

World Tourism Day 2022 will:

Provide a platform for inclusive dialogue to identify solutions to realize tourism's potential as a vehicle for recovery and transformation.

Amplify the message of tourism as an inspirational and transformational force, and the role of UNWTO and the whole of the sector in fulfilling this potential.

Mobilize political will and cooperation to ensure tourism is a central part of policymaking.

Ask big questions and identify solutions to realign tourism for the future.

World Tourism Day has been held on 27 September each year since 1980. The date marks the anniversary of the adoption of the Statutes of the Organization in 1970, paving the way for

the establishment of UNWTO five years later.

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