Former BlockFi Director of Marketing to oversee Prometheum's marketing division ahead of ATS launch
NEW YORK, June 15, 2022 /PRNewswire/ -- Prometheum Inc., parent of a FINRA member firm and SEC registered digital asset securities alternative trading system (ATS), "Prometheum ATS", announced today the appointment of Deanna Sheward as Chief Marketing Officer. Deanna joins from Domain Money, a stock investing platform, where she was Vice President of Growth.
Deanna also served as Director of Marketing for BlockFi, a financial services company. In this role, she led marketing efforts for BlockFi's suite of products, including trading, loans, and the BlockFi credit card, built the company's marketing operations vertical and launched several inaugural cross-functional processes.
"We are focused on adding top talent to our team across all functions, and are thrilled to welcome Deanna to help build upon our vision and reach our clientele," said Aaron Kaplan, co-CEO and co-founder of Prometheum. "Part of our commitment is creating a streamlined, compliant and efficient ecosystem for digital asset securities trading, and we continue to build out our team with the best talent in our industry to achieve this vision."
In her capacity as a marketing consultant, Deanna has worked with clients such as Payability, a leading funding platform for eCommerce businesses. She is also a member of Chief, an organization designed for women executive leaders working to drive more women into top positions across the workplace. Deanna holds an MA and Ph.D. in Art History from New York University and a BA in Art History from McGill University.
Founded in 2017 by a group of Wall Street attorneys, Prometheum is a blockchain-focused company building an end-to-end ecosystem for the trading, settlement and custody of digital asset securities.
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